About Front Row Finds
What this site does
Front Row Finds does one thing: for each West End show, it puts the cheaper ways in side by side (lotteries, rush, day seats, the Leicester Square booth) next to regular tickets, so you can see the cheapest way into a show before you pay full price. We list 50 London shows; 34 have a lottery, rush or day-seat scheme we know of.
Who runs it
Front Row Finds is run by Alistair Lowe. It is independent: it isn't owned by a theatre, producer or ticket seller, and it doesn't sell tickets. You always buy from the official source or a seller you choose.
How prices are checked
- Checked by hand. We check sources ourselves rather than scraping sites whose terms don't allow it. Each show page shows the date it was last checked (most recently 20 Oct 2026).
- Official schemes (for example Wicked Front Row, Hamilton's £10 lottery, Magical Mondays): checked by hand on the show's own website, with the date we checked next to each one.
- TodayTix rush and lottery: taken from TodayTix's London “Rush & Lottery” page. The price we show is the lowest TodayTix listed for the show.
- Reported rush and lottery prices come from a third-party deals site. We label them “around” and “reported” because we haven't confirmed them.
- Day seats come from the show's own official day-seat page.
- Leicester Square booth: its deals change every day, so we link to the official site instead of quoting a price.
- No made-up prices. If we can't verify a price we show “varies” instead of guessing. Prices change often, so always check the source before you buy.
How the site is funded
Some links to Theatre Tickets Direct are affiliate links (through Awin) and are marked “partner”. If you buy through one we may earn a commission, at no extra cost to you. It doesn't affect the order of options: routes with a known price are listed cheapest first, and we always show the free and official routes too.
Contact
Spotted a wrong price, a dead link or a deal we've missed? Email [email protected]. We're happy to hear from theatres and partners too.